DE coffee
Re-Branding
Sisikim Artmill
South Korea
2011-2017
Logo+
Advertisements(Online/offline)
Paper cup
Invitation card
Coffee cart
Car wrapping
Package
Uniform
Milk package
Exhibition interior
Catalog
...
Concept
After the Dutch representative coffee brand, D.E was launched in Korea, We wanted to create a D.E brand with a story that could appeal to more familiar Koreans. In order to give Koreans an image of European coffee, a traditional European image was used. In particular, we tried to create a brand story called “Artistic Coffee” and create an image in order to have competitiveness in Korea, where coffee brands are highly competitive.
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